Masters Degree Course in Marketing Management (MMM)
Affiliated to the University of Pune
2 Years full time
This is two-year (Four Semester) full-time University of Pune affiliated programme to provide to the country a steady stream of competent young men and women with necessary knowledge, skills and foundations for acquiring a wide range of rewarding career into the rapidly expanding world of Marketing.
The M.M.M. program is a mix of marketing related and general business courses,which include the functional areas of Marketing Management like Industrial Marketing, Marketing Research, and Consumer Behaviour etc. The students are exposed to marketing development in the environment with special emphasis on management for small and medium enterprises.
Eligibility:
Graduates of any faculty from any statutory University shall be eligible for admission to the M.M.M. course.
Selection: Through Personal Interview.
Yearly Intake : 60 Seats
Course Outline
Semester 1
| Course Code |
Subject Title
|
|
101
102
103
104
105
106
107
108
|
Principles and Practices of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behaviour
Business Communication
Fundamentals of Information Technology
|
Semester 2
| Course Code |
Subject Title
|
|
201
202
203
204
205
206
207
208
|
Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Market Research
Relationship Marketing
Indian Economic Environment
Field Work + SPSS
|
Semester 3
| Course Code |
Subject Title
|
|
301
302
303
304
305
306
307
308
|
International Marketing
Laws related to Marketing
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing
|
Semester 4
| Subject Code |
Subject Title
|
|
401
402
403
404
405
406
407
408
|
Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing 70/30 100
Industrial Marketing 70/30 100
Rural & Agricultural Marketing 70/30 100
Entrepreneurship Development & Project Management
Foreign Language
|
